Thai Clinic AppUtilisation rate is the share of available working time that was actually spent delivering treatments: treatment minutes divided by the minutes staff were rostered for, read as a percentage, for a whole business, one branch or a single room.
What the number is really asking
Nothing in a treatment room is more perishable than an empty hour: it cannot be stored, discounted later or sold twice. Utilisation asks how much of the time you paid for was turned into treatment. It is deliberately blind to price, which is why it answers a different question from revenue. A month can take more money on fewer, more expensive treatments while utilisation falls, and that combination means something quite specific: the shop is earning more per hour but has more idle time left to sell. Revenue tells you what happened; utilisation tells you how much room was left.
Calculating it, step by step
Take the minutes staff were rostered for and the minutes of treatment actually delivered. Two therapists rostered nine hours a day, six days a week, give 6,480 minutes in the week. If the recorded treatments add up to 4,200 minutes, utilisation is 4,200 divided by 6,480, about 65 percent. Use the scheduled treatment length rather than the gap between start and finish — it is the figure that is always there, and it is what you sold. Count rostered time per person, so three therapists on the same nine-hour shift are twenty-seven hours, not nine.
Reading it without fooling yourself
The figure moves for two completely different reasons, and they call for opposite responses: too few clients, or too many rostered hours. Check the rota before blaming demand. Read utilisation against your own earlier periods rather than an outside benchmark, because what counts as full depends on how long your treatments are and how much turnaround they need. And keep it at the level of the business or the location. Applied to one person it mostly measures how the rota was written, which is a scheduling conversation rather than a performance one.
Rooms have a utilisation rate too
Staff utilisation and room utilisation answer different questions. For people the denominator is person-minutes: three therapists on a nine-hour shift contribute twenty-seven hours. For a room the denominator is wall-clock time, because a room cannot be busy twice over — nine hours of opening is nine hours of room time, whatever the rota says. Comparing the two shows where the ceiling sits. High staff utilisation with low room utilisation points at the rota; the reverse says the next appointment has nowhere to go, and hiring will not help.
Thai Clinic App reports utilisation on the statistics dashboard for the period you choose, always beside the same figure for the period immediately before. It divides the scheduled minutes of the treatments actually recorded by the minutes the weekly plan rostered the team for, and reports it for the whole business, or per location in the branch comparison next to revenue and visits. On the Business plan it also breaks utilisation down per room, bed or device — counted against wall-clock time and including the instances nothing was booked on — alongside a weekday-by-hour capacity map.
Frequently asked
How is utilisation rate calculated?
Divide the treatment minutes actually delivered by the minutes staff were rostered for in the same period, then read the result as a percentage. 4,200 treatment minutes against 6,480 rostered minutes is about 65 percent. Rostered time is counted per person, so two therapists on a nine-hour day contribute eighteen hours.
What is a good utilisation rate for a massage shop?
There is no single right figure: it depends on treatment length, turnaround time and how generously the rota is written. The useful comparison is your own previous period and your own rota. A number that falls while the rota grows is a staffing answer, not a demand answer.
Is utilisation rate the same as occupancy?
The words are used interchangeably, but it helps to split them. Staff utilisation measures delivered minutes against rostered person-minutes. Room occupancy measures how much of the opening hours a room was in use, counted against the clock. The first is a question about the rota, the second about physical capacity.